Bacardi

PROJECT BACKGROUND 

Bacardi reached out to Meyer + Watkins to create visual assets for their 2020-21 marketing campaign. The goal of the partnership was to modernize the brand's visual identity and create product designs that would stand out in real life, on shelves and at events.

Working closely with Bacardi, Meyer + Watkins’ design team developed a sleek and modern design that incorporated the brand's iconic bat logo and rich color palette. The new designs featured bold, geometric shapes and clean, crisp typography that conveyed a sense of sophistication and elegance.

PROCESS

CREATIVE DIRECTION + GRAPHIC DESIGN + PRINT DESIGN